Summary
Marketing professional with 22 years of experience in client management, business intelligence, insights delivery, team management, and business strategy. Lean Six Sigma Black Belt and SalesForce certified. Advanced training in digital analytics and SEO/SEM. Expert in Adobe Creative Suite and MS Office Suite. Consultative, passionate, smart, and able to achieve results.
Professional Experience
VP of Marketing Operations | Contract
Direct Performance Data
July 2019 – January 2020
Director of Marketing Operations and Analytics
FUEL VM
May 2018 – February 2019
Sr Client Manager, Strategic Accounts
Claritas
January 2017 – March 2018
Sr Manager, Client Support Services – Audience Activation
Retail / Automotive / Government and Non-profit Verticals
Nielsen Claritas
May 2013 – December 2016
Client Director – Segmentation & Local Market Solutions
Nielsen Claritas
March 2009 – May 2013
Director of Database Marketing
The Indianapolis Star / Gannett
October 2006 – February 2009
Director of Customer Relationship Marketing
Finish Line, Inc.
August 2003 – September 2006
Strategic Marketing Manager
The Indianapolis Star / Gannett
February 1999 – August 2003
Loyalty Marketing Manager
Smith’s Food & Drug / Kroger
January 1997 – February 1999
Sr Graphic Designer, Western Division
ADVO, Inc. / Valassis
January 1992 – January 1997
Volunteer Experience
Public Relations Chairperson – Del-Mi District, Crossroads of America Council Boy Scouts of America
January 2013 – December 2013
Marketing and Public Relations Chairperson
Indiana Renaissance Faire / Sister Cities Association of Fishers, Indiana
January 2006 – December 2016
Member of the Board of Advisors
Finish Line Youth Foundation, Inc.
June 2005 – September 2006
Member of the Board of Advisors
Gleaners Food Bank of Indiana
September 2006 – December 2007
Certification
Six Sigma Black Belt – Business Process Improvement (BPI) – 2015
DMAIC: PL Web Instance Build Cycle Time Reduction
SalesForce
• Marketing Cloud Certification – 2015
• CRM Certification – 2006
• Administrator Certification – 2005
Education
1998 Bachelor of Science, Communications and Art, Westminster College, Salt Lake City, UT
Awards
2014 – Boy Scouts of America: 21st Century Wood Badge recipient
Wood Badge is the highest rank an adult leader can earn in Scouting. It is the Eagle Scout for volunteers.
2008 – “Best Overall Presentation” honors, Nielsen Claritas Precision Marketing Conference (PMC)
Presentation topic: Increase your marketing profits through profiling and targeted consumer analysis
2007 – Volunteer of the Year, Gleaners Food Bank of Indiana